We'd like to present you our Young Boys BSC rebranding concept. We wanted to give this football club a new, fresh look also as a form of exploring new topics in our design path. In our opinion the current identity feels outdated and is not adapted to be used in new media. With our concept we focused on a simplified, responsive symbol that adapts to various formats. Its form and proportions are inspired by Stade de Suisse Wankdorf, the home ground of the club, especially its interior and the pitch itself.
