I am very pleased to share my bachelor degree project in which I designed a brand identity system for a fictional edition of the Summer Olympics: Warsaw 2019. The aim of the project was to create a dynamic identity inspired by the expressiveness of sport and related concepts.
All graphics used representing the Olympic Games (including the Olympic Rings) are the property of the IOC and were used with its permission in accordance with the provided guidelines.
The starting point for designing key visual of this project was the analysis of athletes' movements. The Adobe Mixamo platform was used for this purpose. Then, following the idea of sport dynamics, with the help of a simple app written in Processing, the possibility of generating an infinite number of line layouts was created, which, with an easy change of some parameters, adapt to the corresponding media. They represent the results of the analysis of the athlete's movement and form the basis of the presented brand identity system.
As part of the project, a number of graphic elements necessary to develop the visual identification of the Olympics were also created, including a set of pictograms.
Special thanks to:
mgr inz. arch. Anna Nowokunska
dr Anna Klos
Warsaw School of Information Technology (WIT)
International Olympic Committee